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Creating a Corporate Wellness Brand That Works for Your Company

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Creating a brand for your corporate wellness program has the same types of benefits as your corporate brand. Your wellness program ensures your program is recognizable. It helps you create something with which your employees can relate. Good branding can also make your program more attractive to employees because it helps you to maintain consistency and cohesiveness.

There are a few traditional brand elements that are predetermined when it comes to your wellness program. Your audience, for example, is already defined. The same is true of your position and your goals. These things are a given due to the nature of working in wellness.



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"So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets."

Matthew 7:12 (NIV)

 
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